SERVIO Loyalty Program for managing the loyalty system

Functionalities:

• the ability to create your own loyalty program (discount, bonus) both for the entire network and for each individual point
• access to the customer base from anywhere in the network
• the ability to add a customer to the loyalty program from anywhere on the network
• storing customer contact details and preferences
• the ability to create multiple loyalty system groups
• setting different discounts for different groups or positions
• setting rules for moving through a discount group when certain conditions are met
• accrual and write-off of bonuses in accordance with the rules
• conducting payment transactions
• detailed report on the effectiveness of marketing activities carried out
• formation of analytics of collected data across the network of enterprises and for each one separately
• integration with feedback modules (when using SERVIO MailSender and SERVIO ViberSender modules)

Using the SERVIO LoyaltyProgram module, you can automate the process of managing bonuses and discounts for regular customers of an establishment operating in the hospitality and service industry. Using this tool in conjunction with SERVIO HMS or POS, you will get a comprehensive picture of your enterprise's operations.

Advantages of an Automated Loyalty System

A CRM loyalty system opens significantly broader opportunities for business by combining marketing, analytics, and service into a single manageable ecosystem. It is a tool for systematic work with the client base, allowing influence on guest behavior, demand forecasting, and decision-making based on real data.

The modern development of a loyalty system provides a flexible model that adapts to the format of the establishment, seasonality, and target audience. The automated approach reduces staff workload, minimizes errors, and ensures consistent service quality regardless of the number of locations or the scale of the network.

Here are the key advantages of an automated loyalty system, which directly affect financial performance and brand development:

• Increase in repeat visits: clients receive a clear motivation to return, as they see the real value of participating in the program.
• Increase in average check: bonuses, personalized conditions, or cumulative mechanics encourage buying more or choosing higher-priced items.
• Personalized offers: the system takes into account visit history and preferences, forming relevant promotions without intrusive marketing.
• Customer behavior analytics: detailed data allows identifying popular scenarios, weak points, and growth opportunities.

These advantages do not work in isolation but in combination, reinforcing each other. That is why competent management of the loyalty program becomes a strategic tool rather than a one-time marketing activity. The business gains control over key metrics, and the client experiences attention and value, which directly affects trust and long-term relationships with the brand.