Why is analytics important for a hotel?

Hotel analytics is a key tool for effective business management. With the right data collection and processing, owners and managers can make informed decisions, optimize staff performance, and increase profitability. Analytics allow you to not only monitor revenue, but also forecast future performance, evaluate the effectiveness of marketing campaigns, and adapt pricing policies to meet demand.


Key hotel analytics metrics

Room Revenue
(income from room stock)

This is one of the main financial indicators, reflecting the total revenue generated from room sales. It allows you to determine the efficiency of the hotel and develop strategies to increase revenue.

Occupancy
(occupancy rate of the room fund)

This indicator reflects the share of occupied rooms in the total stock. A high occupancy rate indicates an effective marketing policy and correct pricing.

ADR
(Average Daily Rate) – average room rate

ADR helps you understand how much a guest pays on average for one night at a hotel. Analyzing this indicator allows you to adjust your pricing policy in a timely manner and ensure maximum benefit.

RevPAR
(Revenue Per Available Room) – revenue per available room

This metric is defined as the total amount of occupancy charges divided by the number of available rooms. RevPAR helps assess the efficiency of room management and contributes to revenue planning.

RevPAC
(Revenue Per Available Customer) – revenue per guest

This metric is defined as the total amount of occupancy charges divided by the number of available rooms. RevPAR helps assess the efficiency of room management and contributes to revenue planning.


Advantages of working with SERVIO HMS

  • Process automation – minimizes manual accounting and reduces the risk of errors. 
  • Access to real-time analytics – you always have up-to-date information. 
  • Flexibility of settings – adaptation to the needs of any hotel. 
  • Integration with other systems – the ability to work with CRM, financial and warehouse accounting.

Hotel analytics are not just numbers, but a powerful tool for business management. Using SERVIO HMS, you get accurate data for decision-making, improve operational processes and increase profitability. By investing in quality analytics, you take a step towards the success and sustainable growth of your hotel!